New data from Brand Finance highlights China’s tyre sector experienced a modest growth in brand value to $2.8 billion
BEIJING, 8 May 2025 – In line with global trends, China’s tyre sector saw modest growth in 2025 with its total brand value rising slightly from USD2.7 billion to USD2.8 billion, according to the Tyres 25 2025 report from Brand Finance, the world’s leading brand valuation consultancy.
Sailun (brand value up 13% to USD905 million) is once again China’s most valuable tyre brand in 2025. The brand (ranked 10th) entered the global top 10 for the first time after overtaking Toyo Tires. Sailun has also emerged as China’s fastest growing tyre brand this year, marking a standout performance in a highly competitive market. According to Brand Finance’s market research data, the brand has high credibility not only in its home country, but also across international markets.
Linglong Tire (brand value down 2% to USD785 million) maintained a firm grip on its position as China’s strongest tyre brand this year, with a Brand Strength Index (BSI) score of 62.6/100 and an A+ brand strength rating. Brand Finance’s research data shows that the performance is mainly driven by its eco-friendly tyres, and also its overseas expansion efforts.
Scott Chen, Managing Director, Brand Finance China, commented:
“China’s tyre sector may have seen modest growth, but brands like Sailun, and Linglong Tire are clearly leading the charge. Sailun’s rise in global rankings is a testament to its growing reputation, not just in China but around the world. The brand’s growth is driven by high credibility both locally and internationally, while Linglong continues to maintain its position by focusing on brand strength and sustainability. These brands prove that even in a challenging market, staying innovative and connected to consumers can drive real success.”
Other Chinese tyre brands featured in the global rankings are:
Tyres Sector Global Insights
Overall, the combined brand value of the top 25 tyre brands increased by 5% to USD38.8 billion, amid broader stagnation across the wider automotive industry. Tyre brands are investing heavily in innovation to meet evolving demands, including the rise of green tyre technology, smart RFID-enabled tyres, and EV-specific products. Electrification is reshaping the sector, with EV tyre prices rising as manufacturers adapt to heavier vehicles and higher performance requirements.
Michelin has retained the title of the world’s most valuable and strongest tyre brand. Michelin’s brand value increased 11% to USD8.8 billion, marking its eighth consecutive year at the top. The brand also earned the highest BSI score in the sector, at 92.6 out of 100.
